gitman and boo are about as big as it gets in midrange shirting, it's less a competition thing for them than an absolute demand one
schneider just doesn't have the name recognition/appeal to be able to sell the way gitman and boo do (I think by design, and better for the brand really). fewer stocklists this season seems to speak to that to some extent
Yeah true, but Schneider did sell pretty well for them from what I recall. It was practically impossible to get most things in anything smaller than a V by the time they went to 30% off.