Originally Posted by MikeDT
Dear lord... and they're charging ONE HUNDRED DOLLARS for a silkscreened hoodie?
That's a dangerous game to play, for marketing reasons. When you see a $15 hoodie marked up to $100 because the silkscreen says 'Brooks Brothers', you tend to start questioning the price of their actual nice stuff - you start wondering if everything else is inflated by 85%, too.
Personally, I've always thought everything by BB that wasn't a traditional suit is... extremely dorky.
Picture taken from their website.
Their storefront mannequins are dressed up as variations of this. A boss of mine (owner of the company actually) pretty much buys everything from BB, and he always looks... dorky. Rich, but dorky. Like Richie Rich!
It doesn't look like what grown men wear. It looks like what you'd dress your kid up in for prep school... or Hogwarts University.
That's my opinion, anyway.