Quote:
Originally Posted by
Biggskip 
Why is this? I am being serious.
It doesn't add an appreciable number of eyeballs. With Texas, TTech, A&M, Baylor, and Oklahoma already in the conference, they have the attention of the overwhelming number of college football fans in the state.
Regardless, they need to add some quality to their conference. Since 1950, only two of their programs (Texas & Oklahoma) have claimed a National Championship. That's the fewest of any BCS conference - in the same period, 9 different SEC schools won a title (8 for the Big 10, 5 for the ACC and Pac12).
At this point, I think Texas would be better off as I-A Independent in football. They could keep all the revenue, sustain their own TV network for smaller games and sell big games to Fox or ABC.