Design work I wish I'd done - Page 3

Iran claims that the four-year-old London 2012 logo spells the word “Zion,” and has lodged a formal complaint with the International Olympic Committee (IOC). “As Internet documents have proved, using the word Zion in the logo of the 2012 Olympic Games is a disgracing action and against the Olympics’ valuable mottos,” the Iranian government wrote in a letter to the IOC, which was released via the state-backed Iranian Students News Agency. “There is no doubt that negligence of the issue from your side may affect the presence of some countries in the Games, especially Iran which abides by commitment to the values and principles.”

An IOC official confirmed that the letter had been received, but insisted that the logo “represents the figure 2012, nothing else” while a London 2012 spokesman told The Guardian that “we are surprised that this complaint has been made now.”

I’m on Iran’s side here. Not only does the logo spell Zion, but if you squint, tilt your head, squeeze a little lemon juice in your eyes, and hold your breath for 30 seconds, you can also see a swastika. The designers at Wolff Olins should be ashamed.

The brother duo, Hussain and Ali Almossawi, of Skyrill has released their experimental project Type Fluid, which is just typography that looks like exploding paint.  Every letter of the alphabet was built in 3D, exploded under extreme pressure, and captured at the moments when the ‘liquid’ still took the letters’ forms.

“My concept was to capture the most interesting moments while this happens, while still keeping the letterform noticeable,” Hussian, who makes up half of Skyrill, says.

In a 3D software, gravity and pressure was adjusted so the shapes of the letters were ‘filled up’ with ‘paint’ completely. When each letter was filled, “liquid from the constraints of the original letter shape” was released, and let to explode and splash on the ground.