I recently received an email from BB asking me to participate in an online survey with a gift card offered as an incentive.
I completed the survey. Here are a couple of bits that I found interesting.
First, Brooks Brothers may be introducing a "rewards program":
My guess is that the rewards program would replace the current corporate membership program and friends & family sales since those two sales programs are the best ways to get the lowest prices on BB merch.
Further, it looks like they are considering a "prime" style membership option:
My guess is that this would replace the current shoprunner partnership which is the only way to get free shipping right now.
There were lots of questions about examples of membership benefits I would consider the most attractive. I can post more details if anyone is interested. Some of the suggested perks seemed a little bizarre to me.
So who here would pay an annual membership fee to BB in order to have certain perks?