Online starts on Christmas Day. It's usually a very broad 25% off, plus an additional 15% kicker on the 25th and 26th. If you don't have a BB credit card, opening an account adds another 15% kicker. There are two BB CC's - an in-house and a MasterCard. If you have one, you can open an account with the other and still get the kicker. For example, $648 Peals clock in at $351.