How would you compare it with the Jil Sander in Burlington Arcade, and the Prada megastores by Koolhaas?
The Jil Sander as well as the Asprey London stores are both in localities that were not built as retail premises. Jil Sander is a former town palace where all the walls, as well as a ceiling have been ripped out, giving one huge white painted cube stretching over half of the building and over two storeys. In this white box the merchandise, is displayed, taking up only a small part of the available space. It gives very much the look of an art exhibition. It is beautiful, it is intimidating (particular as the store is usually empty) and it is icy cold. By contrast the Asprey store is rather worm and intimate. Essentially they are (seven, I believe) Georgian town houses, forming a U-shape over three streets (Bond, Grafton and Albemarle Street). The Bond Street front has been fitted in Victorian times with the famous cast iron and plate glass front. Grafton and Albemarle Street are still the individual town houses. The shopping space has always been a rabbit warren, it still is; but now the rooms and houses flow beautiful into each other. The glass roofed Atrium with a majestically sweeping stair case covers the former garden space between the backs of these houses. The shopping spaces, apart from the Atrium are very intimate, you go from one room into another, maybe taking a couple of steps up or down and then you realize you are actually in another building. One of the houses has the most spectacular Georgian staircase, which I had never seen before (probably boarded up in the previous store). Asprey, Jil Sander and Ralph Lauren (all dark wood and no daylight) are the most spectacular shopping venues in London. Each one of them has their own way and individual look. (The two Prada stores in London are pleasant, all grey-beige, but they are nothing spectacular and definitely not Rem Koolhaas designed.)