Originally Posted by Blackhood
1. Use of good Meta Tags - between 15 and 20 seems to be a sweet spot, google reads them but doesn't think they are spam.
Yup, working on that. I think I have about eight, may crank a few extra words in there though.
2. Keyword in the body text - You're a marketing firm IIRC? Increase the number of times phrases such as Campaign, Marketing, Sales, Brand ect are featured. The algorithms tend to use Latent Semantic Analysis so you can't spam, but if you use them legitimately they will bump your ranking.
You could do, but its frowned upon. If it doesn't make sense then the LSA Algorithms will pick up on it and trash your ranking all together. If you write it well enough to not look like spam, then you might as well just have it on the page!
yup, I am going to go over the copy tomorrow, tweak a lot of the phrasing to put in my industry more and the country name more. I don't think I will dick around with the white text thing.
I have a good friend in digital marketing, spoke to him about this, and he cautioned me away from it as well with words like 'blacklist your ass' which means I'll play by the rules
3. Links. The more inbound and outbound links you have the more highly rated you site becomes. For you it may be as simple as having a page dedicated to previous clients. Ask them to also link back to you (Maybe even mock up a logo for them to use "Proud Partners of Matt").
Originally Posted by Homme
has some decent pagerank pointers
Therefore, the best way to increase PageRank is to get as many websites, especially ones with a higher PageRank, to links to yours as possible.
this appears to be my biggest issue.
When talking to the friend I mentioned, he went and dicked around with some tracking stuff, told me that my competitor who comes up top has 87 external backlinks, while I have four.
This is to be expected, their firm's site has been up for three years, mine has been up for a month. If anything, I am surprised it is not more.
However what I found interesting about this was that 66 of these 87 were from their own blog. This was either brilliant of them, or a brilliant accident. Basically they have mattscompetitor.com and 66 links in from mattscompetitor.blogspot.com that are all cranking its Google ranking.
This inspired my latest ideas. 1. start a local language blog that I have different employees post on twice a week with a link in the post back to my company site. 2. start a forum in local language for students. I do quite a bit of lecturing in my field, so I can make my team available to questions and discussion that they have in the field, with a signature in each of their IDs backlinking to my site.
As for clients/etc - yup on that. I have mostly global clients, which makes it pretty hard to get on to their sites, but the smaller companies that are more flexible should be doable. Also got in touch with a couple of websites that offer directories etc for exactly this reason.
4. Page names, alternate image tags and multiple domain names. Making sure that the code in your website uses your company name and function as much as possible. For example put your page title as "Matts Page | Specialists in Selling Stuff" rather than just "Matts Page". All images in your site should have a description tag, a search robot can't see an image but it will read the tags. Instead of your "Home" button being called Home, call it Matts Page: Home. Gets those key words in while not looking like spam
This I hadn't thought of. I'll tell my staff tomorrow to go putting some extra words into the headers and into the images. Thanks.
Also, if you have a log-in portal for your clients, you force up your number of page views automatically, which helps with rankings.
Also didn't know that. We have a client log-in that we are not using yet. We are sorting out some of the other little gadgets n gizmos on there first, bug shootin' and so on. Getting pretty close now, and will start on the client stuff next, but nice to know it'll have an impact.
Originally Posted by ronny
Contact a good SEO company, so that they can optimize your site for the search engines.
Ya, but don't forget I am a mod here. If I did that, I'd end up spaminating them at SF when they are blasting crap - my crap - out to a zillion forums under the guise of Targeted SEO
Thanks for the suggestions, and please keep 'em coming boys.