Originally Posted by newabi
Personally, any brand name that I see advertised with more than 50% discount (online), I treat with suspscion.
On the other hand, some brand names may give larger commisions/discounts to some online retailers because of a wider audience (worldwide customers) they have, high traffic website and other reasons.
A valid reason why it is cheaper online is that many online stores to not apply the crazy mark-ups that most offline stores have. This could be due to cheaper running costs/expenses in terms of premises/staff etc. Also, to manufacturer a pair of frames costs 'very' little in fact. Online retailers know this and obviously can afford to undercut the B&M knowing that B&Ms will not be able to undercut a great deal because of their higher operating costs.
I agree and disagree.
I agree that they have lower overhead so they sell for cheaper.
I disagree that they get authentic frames at cheaper prices from distributors. Actually I know for sure that they don't. At most they will get the same discount as a high volume store and usually good online stores are an extension of a store.
In terms of their cheap pricing, usually they are discounted/discontinued models. They generally buy up old inventory for a fraction of the price and dump it. Of course they will have their loss leader products to make them seem up to date, but for the most part, they are discontinued products. Also, sometimes they will buy left over inventory for chains or distributors if the frame has a known defect (such as a temple they know will break, or a part that is not perfected).