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Economist article: Clothes may make the man, but it is the label that really counts

post #1 of 9
4/14/11 at 1:42am
Thread Starter 
http://www.economist.com/node/184834...ry_id=18483423

"A new piece of research confirms what many, not least in the marketing departments of fashion houses, will long have suspected: that it is not the design itself that counts, but the label."
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post #2 of 9
4/14/11 at 2:54am
It's all about marketing today. The real asset of a Company it's his brand. Companies are investing more and more in communication, marketing, advertising..
What about the quality ? What about the people ? What about the style ? It seems those are becoming secondary issues..
Consumers are buying more and more the box (the label), not what is inside the box..
Really depressing.
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post #3 of 9
4/14/11 at 5:48am
How is this news?
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post #4 of 9
4/15/11 at 12:58am
people are brand whores...
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post #5 of 9
4/15/11 at 1:12am
Quote:
Originally Posted by kmhpaladin View Post
people are brand whores...
As a collector of many things...I can see a product and know exactly who designed and made it. In the old days, lux houses would do the design and outsource manufacturing to someone else. These days, it's mfg. that does the design and production, and attach 20 other brands on the same product, identical in every details imaginable. Have consumers become stupider? Don't they at least try to find out who make what and for whom? This is why sites like SF is useful because many people here are well-informed.
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post #6 of 9
4/15/11 at 7:08pm
We're brand whores too. They're just higher quality, more artisanal, SF approved brands.
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post #7 of 9
4/15/11 at 10:26pm
Quote:
Originally Posted by kmhpaladin View Post
people are brand whores...

Aren't we all to an extent?
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post #8 of 9
4/15/11 at 10:50pm
Wow. Lacoste and Hilfiger as "designer" examples.
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post #9 of 9
4/16/11 at 4:11am
Quote:
Originally Posted by SpooPoker View Post
Wow. Lacoste and Hilfiger as "designer" examples.



i don't see this as news. i suppose there's nothing worthwhile to report.

i can also name a couple of problems with their "survey" qualifications (ie. the girl with a logo/non-logo going out to collect surveys and responsiveness)
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