Are you sure? Those are mainline tags I think. A background Z was added (2-3?) years ago. But I think they're the correct tags for the regular line. Z Zegna tags have the background Z and just Zegna written in the foreground, rather than the full Ermenegildo Zegna, don't they? EDIT - I just went to my wardrobe to check: my most recent Zegna jacket is a Couture item from about 2 years ago. It has Ermenegildo Zegna and Couture written on it in white, but also the background Z in a kind of shadow effect. Taking the OP's poor photo quality and possible flash flare, I'm willing to give the benefit of doubt and say the background Z looks the same as in mine. Mine was bought at a Zegna boutique, btw, so no fake. I don't have anything more recent though.