I don't know what the point is...if you buy a Bedat or a Bvlgari and it doesn't have a Swatch movement but instead has a Timex movement, it's still gonna run, keep time (sort of), and it's still gonna look like a $10,000 watch.
Is what it looks like, or the name on the face, all, or even mostly, what's important?
I believe the luxury watch market is all about aesthetics, after all cheap quartz watches keep time better than the best mechanical watch. If you go to the watch enthusiast sites, it is more about the beauty of the movement than its accuracy. Personally, I wear a watch more for the aesthetics. My iPhone keeps better time, automatically synchs to the timezone, daylights savings and etc.