WOW! New Trees?!
Damn its awesome that they find a new shoetree maker; even JLP doesn't offer their old hollowed shoe trees nowadays...
Not true. It's similar to your mistress' lingerie; its reserved for my own viewing and utilizing pleasure but not for the public.
Have you seen some of the Herve Brunelle trees made for Delos or JLP? Awesome.
And we used to have a lastmaker/woodworker/shoetree maker on forum but he kinda disappeared...
Pretty similar yes, but these are made by Brunelle. Daniel Wegan at G&G told me that he will make bespoke trees and some bespoke lasts for G&G as from this fall.
If you look even more closely you can see it in the pictures as well. The Brunelle trees are made with a bit thinner walls, the front part goes up higher under the tongue area and they have a hole at the lift part of the heel, while the Lobb-trees are then thicker, shorter upper of the front part and with more of a "hook" handle shape to lift the heel (hard to describe this well in English words for me).
The G&G tree:
Hervé Brunelle tree:
John Lobb London-tree: