Originally Posted by KPO89
Maybe this leads to another question. Does a marketing firm have to be industry specific?
the world has too many PR firms. I know this because I have founded two of them
The advice above is one option - assuming you can be a decent trend spotter (you are already too late for social media) - proclaiming yourself an expert at the early phases of a trend, biting off way more than you can chew and then chewing like crazy is one option.
The other is my approach, which is to get your ass to a new market.
I don't know that I could be talked in to adding Just Another PR firm to a developed market.
When it comes time to actually be running an agency, be a stingy fucker. Cash flow is satan, and shiny offices are a temptation best left to people spencing other people's money. Bootstrap it boy, bootstrap it.
The best advice however for your career level is to attach yourself to some very good mentors (let's start with one) and learn all that you can....then go find another and learn some more. Learn from the people you like and respect, learn from the people you hate and respect, learn a LOT from the people you hate and do not respect...just keep learnin' kiddo.