Crowdsourcing - I Need quick Help with an idea

I really do need help with one thing right now, but hopefully this can be a standing thread for quick help. I need one word that conveys "use more of the available functionality in the product you have purchased" or "leverage the tools you have more/better"

Thanks - I am going to use that in the talking points. I think I've settled on making the heading "leverage" and then replacing the word "leverage" with "Use" in the sub-bullets.

Thanks for all the responses... Some of them have been worked in. Just to give context, I'm trying to distill a number of options down to three bullets. I have Leverage - Use more functionality in the software you already have Upgrade - Buy new modules in software you already have Customize - Create new software to close gaps Leverage may still be changed to "Maximize" as that seems to be the crowd favorite. Upgrade may be changed to "Enhance or Expand", but I'm most concerned with avoiding overlap between the different bullets. So if you look at a detailed option, you should be able to identify it as A, B, or C immediately.