Originally Posted by ChicagoRon
Thanks for all the responses... Some of them have been worked in. Just to give context, I'm trying to distill a number of options down to three bullets.
Leverage - Use more functionality in the software you already have
Upgrade - Buy new modules in software you already have
Customize - Create new software to close gaps
Leverage may still be changed to "Maximize" as that seems to be the crowd favorite. Upgrade may be changed to "Enhance or Expand", but I'm most concerned with avoiding overlap between the different bullets. So if you look at a detailed option, you should be able to identify it as A, B, or C immediately.
Explore - Your current software has untapped functionality. Find it.
Expand - Plug in new modules for your current software. Fix it.
Evolve - Create new software to close gaps in your current software. Fill it.
Notice the alliteration to start your point and end your point and the careful repetition of "your current software" in all three points to drive this home.
Can you just 1099 me when you mail my consulting fee?