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JCrew Shopping "Experience" - Page 8

post #106 of 120
3/31/11 at 1:40pm
Quote:
Originally Posted by notwithit View Post

Branding and brand positioning have more to do with cultivating an image (which includes pricing) and influencing how buyers and consumers perceive the brand or product, and it can happen with or without proactive marketing.

These are all part of marketing.

Quote:
Originally Posted by notwithit View Post
Disagree. Marketing involves proactively pushing the product or brand to the consumer, whether it's a media buy (internet/radio/print/television), direct marketing (mail/telemarketing/email blasts), social media (Facebook page/twitter/blog), outdoor (buses/billboards), &c.

You're thinking of advertising, also part of marketing.
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post #107 of 120
3/31/11 at 1:44pm
also 'advertising' has changed. ie, look at the influence brands have on message boards and blogs.
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post #108 of 120
3/31/11 at 1:53pm
yup, like CCP not allowing photos of his shit on them.

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post #109 of 120
3/31/11 at 2:04pm
Quote:
Originally Posted by Hot Dog Day #49 View Post
notwithit in quite possibly the most tiresome post of all time

Note to self: Extend the "never talk about what you do for a living when you're talking to a girl" rule to include "never talk about what you do for a living when you're posting on SF".

Quote:
Originally Posted by bananananana View Post
These are all part of marketing.

You're thinking of advertising, also part of marketing.

Good points, and I was probably getting a little to jargon-y; not many people (strictly within the realm of my professional experience) use the term "advertising" because it's a) kind of narrow and b) has something of a negative connotation.

And yeah, branding tends to fall within the realm of the marketing department. I was more so speaking to Fuuma's point.
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post #110 of 120
3/31/11 at 2:53pm
Quote:
Originally Posted by notwithit View Post
Disagree. Marketing involves proactively pushing the product or brand to the consumer, whether it's a media buy (internet/radio/print/television), direct marketing (mail/telemarketing/email blasts), social media (Facebook page/twitter/blog), outdoor (buses/billboards), &c.

Branding and brand positioning have more to do with cultivating an image (which includes pricing) and influencing how buyers and consumers perceive the brand or product, and it can happen with or without proactive marketing.

I'd say the closest some of these brands get to marketing is a) promotion of a runway show or other product display and b) appearance in advertisements from retailers.

They also create long-lasting relationships with certain magazines/stylists/photographers so as to have their wares displayed in shoots but that's about it. A point common to many of those brands is to shun marketing out of ideology (they hold it in contempt, a point they often share w. their customers) and practical adaptation (they can't fight YSL's advertising power and network at places like Vogue). A strong marketing push would also possibly cause their customer base to react negatively and even destroy their branding efforts.
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post #111 of 120
3/31/11 at 6:28pm
And why is almost everything on the website and in the catalog denoted as "a collector's item." I find that to be absolutely a stupid and laughable declaration. I mean, really....J. Crew knocks off a workwear shirt pattern popular in the 50s (name your decade) that everybody and their brother is knocking off, and, by its own estimation, the J. Crew POS becomes a collectors item. Hilarious....I think I'm going to start a thread asking SF members to post their best J Crew collector's item...
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post #112 of 120
4/1/11 at 3:40pm
Quote:
Originally Posted by sq4you View Post
I am comparing retail at a storey like barneys + the entire experience versus retail at jcrew + their entire experience.

...apples to apples.

Really?
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post #113 of 120
4/1/11 at 3:48pm
Yeah I thought that was bullshit too but I was tired of arguing with him
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post #114 of 120
4/1/11 at 3:55pm
someone post up the quoddy t shirt jcrew put up

major lulz
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post #115 of 120
4/1/11 at 4:21pm
still cant believe that ... who the hell would buy that
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post #116 of 120
4/1/11 at 4:48pm
its like buying a Dean and Deluca shirt or nathans hotdog shirt. it only makes you look like a worker at said establishment. working at those places is fine, but paying $50.00 to look like you work there is dumb.
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post #117 of 120
4/1/11 at 4:52pm
nathan's hot dogs
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post #118 of 120
4/1/11 at 4:55pm
I have quite a few Abercrombie [heavily] branded shirts that I wear out on ocassion. Granted they are beaters that I've owned for over five years and wouldn't buy today.
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post #119 of 120
4/1/11 at 5:30pm
lol newbs butthurt over mall brands
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post #120 of 120
4/1/11 at 9:01pm
Quote:
Originally Posted by Teger View Post
ah yes, the georgetown j crew. anyway i like j crew because they sell well fitting unbranded basics super cheap. i know i can buy anything in there in a M and it will fit well. it saves me a lot of trouble when im just looking for a tshirt or a plain jacket.

You're fat. Just saying.
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