I don't think that's correct. I think madder refers to the dyes, so it's correct to ask whether it's madder colors. Madder and ancient madder are usually printed on gum silk, but I think that's primarily because the soft, muted colors nicely complement the matte finish of gum silk.
I was under the impression that madder dyes tend to produce a matte finish which is complemented by the matte finish of gum silk. I have madder ties printed on fine silk twill which still have a very matte finish, but less chalkiness than the ones on a more robust silk.