Yup it's a 100% wool tie from EGC.
Also the cardigan was a Gieves & Hawkes fine knit
Malford's tie is not madder (looks like wool challis), but mine is - just arrived from E.G. Cappelli. The pics don't do it justice at all.
The word "madder" refers just to the dye itself and the printing technique, I believe; the gummy, chalky hand comes from the type of twill it's printed on.
Gracias amigo Díaz! What color is you tie? I fell in love with that tie
At first glance this looks like the Kiton SC that Spoo had on his store a few weeks ago.