Right you are...the Panama is channeling spring/summer and warm weather apparel.
I'll be posting pics and a story of their other hats, many for Fall/winter. They have an amazing selection. Lots of women buy hats their too. A cool young thing walked in while I was there and bought a donegal tweed newsboy hat to wear with her Barbour. She looked great. There really is a lot to finding the right size, shape and color to look your best.