Originally Posted by Britalian
It's also the marketing phrase from the (beer)producers, no? I took it as meaning this. No idea about the film.
Yes, Bud's slogan/motto/moniker is "the King of Beers" (that's why Joe says it). I was surprised to see young people drinking it in Europe. Ice cold, it's an OK hot day lager (boat beer), but why you'd pay more
(I think) to drink it when there were a host of better beers available is a testament to the marketing power and savvy of Augustus Busch.
p.s Good film featuring Susan Sarandon's screen debut....