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What are you drinking right now? - Page 819

post #12271 of 14016
Ok this unaged spirits thing is going too far. JD unaged rye with shelf price of $50. Are consumers actually buying this?

post #12272 of 14016
But it's batch #001.
post #12273 of 14016
That's really sort of genius on their part. The draw back with aged spirits is the time between production and eventual sale. Now they just distill it and sell it.

Profit.
post #12274 of 14016
I have a bottle of unaged rye. It's not bad, but I probably wouldn't buy another. Problem is that there is no indispensable cocktail that uses unaged whiskey. A White Manhattan is probably the closest, but it's not something I need to drink regularly.
post #12275 of 14016
Quote:
Originally Posted by Piobaire View Post

That's really sort of genius on their part. The draw back with aged spirits is the time between production and eventual sale. Now they just distill it and sell it.

Profit.

Seriously, I bet they love this fad.

I don't get it either... It's basically just moonshine, which people don't drink because it tastes good.
post #12276 of 14016
More to the point is its price. How the fuck can you sell an unaged product for more than the aged version?

I'm really not a fan of white whiskeys. I think it's one of the dullest categories. It's nice from the perspective of deconstructing a spirit and learning about the category through that route.

I just see this price as a slap in the face to consumers.
post #12277 of 14016
They're selling it like it is a premium, boutique product, and charging accordingly. Cost of production doesn't enter into it. Makes sense for them, but I sure as hell wouldn't buy a white whiskey at any price.
post #12278 of 14016
I did find their labeling of the product to be interesting. Moonshine and white whiskey are category names consumers are familiar with. These are selling really well. JD decided to label it as unaged rye which I haven't seen. I'm wondering why they decided to do this differentiation.
post #12279 of 14016


Canned Martini - 20% abv. Hmmmm
post #12280 of 14016
That is so wrong.
post #12281 of 14016
The unaged tennessee rye is hilarious.

They're trying to kill craft distillers. Suck on it, Jimbo.
post #12282 of 14016
My guess is a package deal. By X cases any beam we give you a .25 case of this.
post #12283 of 14016
Oh yeah absolutely. That's why my market is saturated with Dickel Rye and some terrible maple whisky.
post #12284 of 14016
Maple is hot.
post #12285 of 14016
Your mom is saturated with dickel rye
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