Southern has access to every account in the state. An account could almost due 100% of their business with Southern. You guys don't have access to every account in the state. This really is a BFD. Worst case scenario I can at least get pertinent info on a buyer from the guy at Southern, that won't happen with you. This is particularly true for craft cocktail bars, our bread and butter for on premise. We can't take on Hendricks fully until we have a good depletion base. Once you get that depletion base more money comes in and you can bang up against the big boys in whorish accounts.
Southern has the best national accounts team in the country. Small guys don't.
This is me speculating, bare with me. I think the goal is to sell off the Aviation side and focus primarily on whiskey production. If you think of it as a pump and dump we're going to hit our 2013 number. The 2014 and 2015 numbers are different stories. If you can get a huge cash infusion from the sale of Aviation, it really doesn't matter about the brands future for those years. Caveat emptor and all that jazz. This is particularly true for my old brand. They've worked the brand hard for 3 out of 5 years we've been on the market. The owners are tired and want to move on. There are some other internal things I won't go into in public that makes me think this.
Back to my first point. If Southern, and you know they do, has guys with pull in our target accounts we just buy those guys off. Simple as that.
Edit: the more I think about the sale of Aviation the less likely I think that is true. It wouldn't make that much sense economically. Getting whiskey production high enough to replace the gin is really fucking tough. So why not keep the quick turnaround product so you have yearly revenue.