Originally Posted by noobizor
Wasn't A&F originally something you were supposed to associate with big bad old money white guy colonizers adventuring to the heart of exotic locales? Something like a highbrow J Petermann? Lots of khaki stuff with zippers and whatnot?
Heh. A & F was an outfitter akin to llb etc, but they've been around a little bit longer -- lat 19th century? I'm old enough to remember the tail end of their run...they had a store in Midtown till the late 80s at which you could actually buy real fishing and hunting gear.
...then sometime in the mid 90s the Limited bought the name...and thus the current incarnation. I do have to say it was brilliant brand positioning (snooty sounding name + softcore gay porn = teenage hetero juggernaut).
I guess if you care about heritage etc. the current A & F is an abomination. But wear it if you like.