First, I don't see why you want to encourage her to bow to labels and brand names. Second, people from poor backgrounds tend to be very self conscious about this, and even if a Burberry scarf doesn't stand out objectively, she may feel like she's losing touch with her roots, or trying to be something she's not. Third, if we're worried about impressing people, I'd rather impress the people who know what a nice scarf looks like--and that it doesn't need to have a Burberry tartan to be luxurious. For those reasons, I actually think that the non-Burberry scarf is the best gift, irrespective of price. A non-Burberry wallet could be nice, as well. Most importantly, from a totally practical "will she like it?" standpoint, she probably doesn't attach much importance to brand names. If you sell a scarf as a symbol of your desire to keep her nicely warm, she'll love it, even if it doesn't impress the campus label whores. And then you can wrap an ipod in it. Ipods are great gifts.