Can´t bear with the Hermes patterns, even if their fabrics are exquisite.
My favs at the moment are Borrelli (smooth as intimate female body parts), Kent Wang (very cool, very urban) and Marinella (the Classic).
I do own a few Zegna ties and cant agree about their inferiority. Nice patterns, smooth and light. Wouldnt wear them for a business apt tho. On that occasion I'd go 4 Borrelli or a solid T&A.