No more expensive than a scarve by Hermes or the like. Although in my opinion there is little to reccomend this product other than 'snob appeal'. As I find nothing about the aesthetic creation to be of value.
At least with most of the expensive printed silk products such as scarves from Hermes or pocket squares from Rubinacci you are getting beautiful art that requires a ridiculous amount of effort to produce (lot's of colors, lots of detail, etc. etc.)
That Goyard pattern could have been created by a high school art student and the printing accomplished with only a handful of screens. How they have managed to turn that pattern into an iconic signature is beyond me.
Nothing about it appeals to me. Sorry.