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What I've Learned in Business So Far... - Page 3

post #31 of 310
post #32 of 310
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Good movie. Young chick was hot.
post #33 of 310
So was the old one.
post #34 of 310
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Originally Posted by CBrown85 View Post
So was the old one.

Agreed.
post #35 of 310
Subscribed....please keep these coming! Learned so much already.
post #36 of 310
AF - regarding communication, I get into this one a lot. You cited the 3 points on a ppt rule, which I hear a lot. But I also feel there are occasions where a PPT will be printed/saved by a client and taken away from the meeting. In those cases, isn't it also important that the message is not lost if the deck needs to stand alone? I see both sides, and I make both types of decks depending on my message and audience... but would you be in the camp that says the busy / stand-alone type is never appropriate?
post #37 of 310
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Quote:
Originally Posted by ChicagoRon View Post
AF - regarding communication, I get into this one a lot. You cited the 3 points on a ppt rule, which I hear a lot. But I also feel there are occasions where a PPT will be printed/saved by a client and taken away from the meeting. In those cases, isn't it also important that the message is not lost if the deck needs to stand alone? I see both sides, and I make both types of decks depending on my message and audience... but would you be in the camp that says the busy / stand-alone type is never appropriate?

I don't think this conflicts with what I said but generally there are two ways to handle this:

1. Include speaker's notes in the comments section.

2. Have great taglines at the top of each page that have a pithy summary of the page's content.

Now sometimes busy type can be appropriate. For instance here are some areas where a "dense" slide makes sense:

1. High level framework.
2. Systems architecture chart.
3. Marketing strategy roadmap.
4. Optimization or predictive modeling results.
5. Survey results - but ideally key takeaways highlighted.

It's a case by case basis. You develop some judgment through experience. The first hundred client meetings are the hardest.
post #38 of 310
Thanks - for reference sake, I've been doing big 5 consulting for 11 years... so I am generally pretty comfortable with my judgment, but there's always the one person in the room that has such a hard-line opinion one way or the other. The ones I hate the most are the people who read that awful "presentation zen" book that says just put a photo that has nothing to do with anything on the slide and talk about what you want... miserable.
post #39 of 310
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Quote:
Originally Posted by ChicagoRon View Post
The ones I hate the most are the people who read that awful "presentation zen" book that says just put a photo that has nothing to do with anything on the slide and talk about what you want... miserable.

I agree. That's crazy bad advice.
post #40 of 310
Quote:
Originally Posted by Artisan Fan View Post
[...]
2. Have great taglines at the top of each page that have a pithy summary of the page's content.
[...]

I've heard that one before.
The headlines themselves should be able to tell the story of the presentation (not at the same detail level of course)
Some people (those with the big bonuses and little time) will only read those.


Great thread
post #41 of 310
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I'm like a ninja of ppt at this point but these are the definitive references: http://www.amazon.com/Say-Presentati...tt_at_ep_dpi_2 http://www.amazon.com/Say-Charts-Exe...9033700&sr=8-1 Gene is the veritable Yoda of presentation gurus.
post #42 of 310
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Quote:
Originally Posted by Redwoood View Post
I've heard that one before.
The headlines themselves should be able to tell the story of the presentation (not at the same detail level of course)
Some people (those with the big bonuses and little time) will only read those.

Bain, BCG and McKinsey use formats that have headings on each page. BCG has a particularly elegant format. I like green though.

Here's another tip which some find controversial:

Don't feel the need to include the client logo and your firm's logo on every page.

Okay, here's the logic. 1. The client know who they are. Some don't even like their logo. 2. You are there to provide advice, not sell your logo on every page. The focus should be on delivering value, if that happens to be enabled by a software or hardware product you sell then so much the better.
post #43 of 310
Thread Starter 
On selling: Product pitches never work. A client doesn't care about feature function. They want solutions that solve their pain points. How do I get more customers? How do I retain those customers? What do my highest value customers look like? How do I eliminate expense? How do I improve innovatiion? This type of consultative selling is proven. Want to learn more? Miller-Heiman is a great course.
post #44 of 310
Thank you for this thread!
post #45 of 310
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