0:00 - 0:25 Removing laces, Brushing to remove dirt and dust.
0:25 - 0:45 Applying conditioner.
0:45 - 1:10 Shoe cream? Or maybe a form of applying pigment.
1:10 - 1:25 Second Brushing, preparing the surface for wax.
1:25- 1:40 Quick buffing to remove extra cream/pigment. Note the excess collected by the cloth when he removes it.
1:40 - 2:20 Application of wax. He seems to be using coloured and neutral wax. He intermittently dabs water onto the cloth. The water dispenser is pictured at 2:20.
2:20 - 2:32 Brushing again, this shoe won't even need to visit a dentist.
2:32 - 2:55 More water, more buffing.
2:55 - 3:15 終
Just on a side note:
The maestro is Hasegawa Yuya from Brift H:
He works very quickly (like you can't tell)
He uses a very mild cleaner (own recipe)
The shoe creams are also home made
He uses thin strips of flannel cloth to apply wax (a Saphir medaille d'or and a neutral Kiwi Parade Gloss)
The brush he uses between and after applying wax is made of extra soft Goat hair
You can see the maestro work in person (and buy some of the original shoe shine products he uses) at his chic little shoe shine boutique at Aoyama Tokyo