We are discussing two different POV's here. I responded to some people's comments that SOME companies are charging what they (customers) consider to be excessive prices for re-crafting. A comment was made that maybe they deliberately do this as a way to discourage re-crafting, for whatever reason. I responded that several customers made similar remarks to me along those lines.
The point is, that's how SOME of those companies are coming off to the consumer.
When I mention SOME I do not mean ALL...
There are others that take to long and/or have very poor CS programs that give consumers the impression that they don't care about their re-crafting business. Experiences have been posted throughout the internet complaining about these issues and companies.
Indications to me is that Allen Edmonds is the opposite and there are several others.....
Using them as an example, you are correct. One of the important reasons that AE established a re-crafting service is to support the sale of new shoes.
Many years ago there were shoe repair shops in even small towns here in the U.S. In the larger cities there was one every few blocks. Having to have their shoes repaired was not of interest nor concern for the makers. Nor was there a need. Fast forward some 20 years it's very rare to find a shoe repair shop in a small town and, they are slowly becoming nearly extinct even in the larger cities.
In the interim, companies like AE saw this as a future problem that may have a negative impact on sales. There was a time where a customer would plunk down let's say $200.00 for a pair of Park Aves. He knew that when the soles and/or heels wore out he could bring them to his local guy and have them repaired. Under that scenario the customer viewed his purchase as an investment. They can be maintained and will last many, many years.
Take the availability of maintenance out of the equation and how do you think that would impact the sale of new shoes in that price-range? AE is one that saw the potential of this happening and took matters into there own hands by offering there own maintenance options, eliminating any concerns the customer might have had.
Many in the shoe repair industry have a very negative view of the factories that offer these services because they feel it takes away from their business. I give the factories credit for having the vision of seeing the potential problems and solving them before they became serious issues. Add to that it helps create customer loyalty.
If you look at how AE runs their re-crafting end of the business you can see how serious and dedicated they are to it. They promote it, encourage it and, dedicate time and effort (and money) supporting it with excellent customer service.
No they are not going down the path of Florsheim and J&M.
Rather, they have established a model that should be a bench-mark for other serious factories to follow.....
There are others like them.