I'm preparing to use Allen Edmonds black shoe cream on my Park Avenues for the first time. I'm pretty new to proper shoe care. Would I use the cream like a normal polish? IE. applying the cream in circular motions, waiting for it to air dry and then brush the shoe off with a horsehair brush? I'd appreciate any direction here. I'm rather nervous about mucking the process up.
At the bottom of the AE site they have a care link with videos. Also you'll find info inside the Q/A section for the various care products. A good place to start.