Not specifically to AE (and my comments weren't specific to AE, either) it has been demonstrated over and over again that these big companies make misleading claims end even outright lie.
Lastly, pB's posts seemed to indict all saddle soap. It just seems like that is a pretty broad brush, and if he has specific knowledge that that is the case it would be nice if he'd post more information or link to it.
He's indicting soap, and rightfully so. "Saddle" is just an adjective.
I'm in this forum to learn.
If so, then some research at least within this thread (note "search" is part of research) is warranted before you pass judgement.