I noticed something many years ago. Guys will often tell me "these are the most comfortable shoes I ever owned. Do what ever it takes".
It's very, very rare that I hear a Woman say that. Why? Because they buy for style and color. Comfort and fit are low on their priority list.
Often a Woman (usually mid-late 30ish) will complain to me my "shoes are killing me". I think my foot changed shape.
I take her (normally high stiletto) shoe put it on the floor and tell her put her bare foot next to that shoe and compare shapes.
One is the one that God created the other is what a designer created and convinced her to wear. Of course she is going to have discomfort putting that foot in that shoe. It's usually at that point where she starts to become more concerned about fit and comfort.
By that time the damage is done.