I'm not sure which is more exciting - the new website or there only being eleven sleeps until the sale starts.
Firstly, it is only in-store in the UK as far as I know.
Secondly, the sale is mostly seconds, end-of-line and samples (in UK 7.5).
Having said that, in my experience there is rarely any visible defect in the seconds (those with more noticeable defects seem to be sold at the factory shop). I bought two pairs of Tetbury (seconds), and one pair of Villiers and Hayle (EOL) last year. I have a hit-list of another 15 or so over the next year - hopefully will pick up four or five pairs.
did you see the blue or green suede tassel loafers they have on the website - would love a pair of those.