What I didn't know was that they stitch in some cushion under the tongue if you suffer from a low arch. Since I have a very low arch I had two layers stitched in it cost £40 but its the only real solution for what I have. (Trust me I looked far and wide for low arch lasts).
I said to them I have the copy of this month's GQ and they even gave me a brass shoehorn for it.
The shoe is going to arrive in a couple of weeks so will post that later.