Originally Posted by Shiny
Has there been any discussion on who'll will fill the Daffy's market niche? Online shopping is nice and can generate some discounts, but nothing like trying something on in the store.
I shared this news with some of you recently, but wanted to make a formal announcement to the broader SF community via this thread. Starting in mid or late November, I will be starting up an online retail site featuring discounted European menswear called PEURIST
. The site will be focused on bringing the quality, fit and style of European menswear to America at affordable prices -- hence the 'EU' in PEURIST. We plan to offer both business and casual attire, targeting young professionals looking to expand their wardrobes. The company will operate online at PEURIST.COM, and will also offer personal appointments for those located in New York, New Jersey and Eastern Pennsylvania.
I am already in the process of securing the first purchase for the site - a great selection of shirts from a well-known UK shirt-maker, at least well-known to those in the UK. Unfortunately, I cannot provide further details at this time, but suffice it to say it is some really great stuff.
What I can provide details on, however, is that I am running what is known as a crowd-funding campaign on Indiegogo. Indiegogo is a platform, similar to Kickstarter, that allows for the public funding of projects and small businesses. I am looking for seed money of $10k, though, that is ideally a very low-end goal of what I hope to accomplish. At this point, I have basically siphoned off all of my personal savings into the business account, solely for purchases, and hope that the Indiegogo campaign can provide another source of funding. I'm not begging for money here, but those of you that can spare some change will be rewarded with future discounts once the site opens -- if you can, head on over to http://www.indiegogo.com/peurist
and drop a few pennies on a young entrepreneur.Edited by Peurist - 9/18/12 at 6:40pm