Originally Posted by tomorrowstars
And it came to pass that a man who sold shirts was smitten by hard times. Neither did any of his merchandise move nor did he prosper. And he prayed and said, "Lord, why hast thou left me to suffer thus? All mine enemies sell their goods except I. And it's the height of the season. My shirts are good shirts....
And the Lord heard the man and said, "About thy shirts..."
"Yes, Lord," the man said, falling to his knees.
"Put an alligator over the pocket."
"Pardon me, Lord?"
"Just do what I'm telling you. You won't be sorry."
And the man sewed on to all his shirts a small alligator symbol and lo and behold, suddenly his merchandise moved like gangbusters, and there was much rejoicing while amongst his enemies there were wailing and gnashing of teeth.
- Woody Allen, Without Feathers
There is a great story behind the Lacoste design and myth...
Rene Lacoste did create the polo Lacoste at the time most players were still wearing a shirt or other uncomfortable garments.
The idea was a stroke of genius...
There are numerous explanations of why Lacoste was originally nicknamed the Crocodile. A 2006 New York Times obituary about Lacoste's son, Bernard, provides an apparently authoritative one. In the 1920s, supposedly, Lacoste made a bet with his team captain about whether he would win a certain match. The stakes were a suitcase he had seen in a Boston store; it was made of crocodile (or alligator) skin. Later, RenÃ© Lacoste's friend Robert George embroidered a crocodile onto a blazer that Lacoste wore for his matches.
Great story , great design since 1933 ..