Originally Posted by sho'nuff
you can have the opinion that it is annoying to you, but i disagree with you that it is 'poseurwear' . it's clean-cut, professional to nicely-done casual and a lot of it is subdued. has great cuts and you dont find a lot of that market youre talking about wearing this brand.
I'm sorry, I used to have to sell Varvatos, and sit through the vendor presentations, and watch the fashion shows and promotional materials, sit aghast while witnessing how far Iggy Pop has sold out.
John Varvatos, especially John Varvatos USA, trades heavily on faux-authenticity. All those items in your closet that are worn and scuffed and relaxed and lived in -- lived in because you actually lived in them
-- they have character. They have the memories of how they got that way. They have soul. I think that's worth something.
Or, you can take a short cut and just buy Varvatos. As the vendors tell us, "John is very 'rock-n-roll,' and you can really see how that rock-n-roll attitude infuses his collection [of prefab neo-grunge crap]. And see, look: He bought CBGBs. He's standing next to Slash. He's got cred."
But of course, it's not real cred, and the clothes don't have real cred either. It's all muted, distressed, phoney-baloney crap that isn't even made that well. Not clean-cut or professional at all. From what I've seen, a lot of Varvatos consumers tend to be well-heeled but insecure Gen Xers looking to navigate the world of grown-up clothes while still being able to feel like a teenager and not look too grown-up. Good fit? Mazzle-tov. I think you could probably find more authentic pieces that A) fit as well, B) don't cost as much, C) aren't trying so fucking hard.