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Viberg Boots - Page 82

post #1216 of 6458
Quote:
Originally Posted by zola View Post

Viberg should not make the same mistake as many brands before. As they feel the hype they get dollar signs in their eyes. All becomes more and more too much business and the heritage and authenticity gets lost. Being a European who has lived a couple years in Canada I have seen this a couple times. Canadian brands weren't the best in properly being confident about their values and selling their strength in the past. But I guess the west coast is more laid back (I lived in Toronto...) and I am sure (hope) that Viberg won't go that way.
Having said all that I am currently waiting for a pair from their web shop I ordered a couple weeks ago. I'll be in the US next week and will pick them up there. Keeping the price in mind I was quite surprised that I had to add 75/150$ for shipping! Something I have never come across before when I ordered something above 150$.
Also, even if we now talking about shoes that are more high fashion than really workwear, their website used to be "workboot". I don't know any "worker" who could afford a shoe around 500$!! Maybe that is different in North America...

From what I understand from their interview with us (http://www.styleforum.net/t/352981/we-talk-to-third-generation-bootmaker-brett-viberg-about-new-directions/0_50) and from conversations, they are at the same time both 1) Positioning themselves a bit more as a fashion brand, and 2) Imposing their brand identity more, with respect to what types of projects they were willing to undertake.

The first is self-explanatory, but the the second requires a bit more explanation, especially when paired with the first. In the past, they did a lot of MTO orders for stores and individuals without any limits, which meant that product was made that did not reflect their values. From what I understand, they are going to be more discerning about this in the future.

As for workers buying $500 boots, I can tell you, first hand, that it happens, and for very practical reasons. I don't know about other types of "workers", but wildland firefighters (I have the lowest set of possible credentials) often buy a pair of custom boots (White's is the most common) that are specific for firefighting. They spent all day on their feet, often in hot, smoldering vegetation that just recently burned out, and the work is backbreaking. You are working in very hot temperatures, with fire-resistant clothing on (it's hot), and often wearing a heavy pack (45 lbs is typical. Smokejumpers carry up to 110 lbs of additional weight. You want boots that properly support your weight, with soles that won't warp because of the extreme heat.

So... the Vibergs I am getting, with have a comfortable Vibram 2060 sole, would not do it. But their traditional models certainly will. Of course, that customer is much less lucrative and more rare than the fashion customer. For example, I only need one pair of firefighting boots, which will last years, but I get footwear all the time, for the style. Companies have to walk the razors edge to appeal to the fashion customer without turning off their core customer. There are good and bad examples of both. I think that Carhartt, at least for the moment, is doing a good job. On the other hand, Levi's has floundered and made bad move after bad move, for years.
post #1217 of 6458
Quote:
Originally Posted by Dino19 View Post

Is it gonna be boots, chukka or oxford?

We will probably do some of each. Our minimums will be very low. All we will have to do is to find a very small number of people (literally a handful) who want the same thing. We'll open it up soon, after we finalize details with Brett.
post #1218 of 6458
Quote:
Originally Posted by LA Guy View Post



As for workers buying $500 boots, I can tell you, first hand, that it happens, and for very practical reasons.

 

I agree, $500 or even $600, but I don't know, $800 or $900 is just really something else altogether...  Yes, they seem to be positioning themselves as a "fasion brand," at least for the custom boots.  Good for those into fashion with money to burn, but not for those of us just looking for a real quality boot that will last for years and could have been worn by our grandfathers.

 

I can remember conversations on other boards where people would say "are Vibergs really worth TWICE Red Wings?", and I always thought, "Yes, absolutely."  And are they worth $150 more than Whites?  Yes, probably.  But three times Red Wings, and $300 more than Whites?  I don't know...

post #1219 of 6458
Quote:
Originally Posted by LA Guy View Post


We will probably do some of each. Our minimums will be very low. All we will have to do is to find a very small number of people (literally a handful) who want the same thing. We'll open it up soon, after we finalize details with Brett.


This is really good. After reading the Styleforum interview and how it takes different machines and configurations for each boot, making individual MTM is highly inefficient compared to group orders. I think Viberg could run an incredible business model themselves if they simply had a boot rotation with custom orders, similar to how denim brand gustin sells their jeans in batches. Viberg could be selling out new styles on the regular. Add in some limited customization like width sizes or perhaps stitching and it would be a real winning combination. I personally could never buy a Viberg boot at 20% over the current price. That crosses the line from an extreme luxury purchase to simply impractical. 

post #1220 of 6458

Looking forward to the SF MTO.  I've wanted a Viberg for a little while now, but just can't get my head around all the options.  All I know is that I want something on a Vibram Christy white sole.  Whether it's a oxford, scout boot or service boot...no idea.  It'll be nice to just piggyback onto an order where the details have been thought out and it'll seem like a good time to ask questions and learn about all the different options and lasts...plus free shipping to US?  sold!

post #1221 of 6458
Well, we are going to be their outlet for projects like that - it takes resources to come up with these projects. We have the infrastructure to do these types of "end customer" collaborations, in this forum, but there's a lot that goes on behind the scenes to make stuff like this work.
post #1222 of 6458
I agree that the $600 to $800 jump gives me pause, given that there is a range of made in america brands for half that. I know, pay to play, if you want it then buy it, yadda... but I'm just not sure I could justify it for another pair of boots.
post #1223 of 6458
I have pair of Vibergs that are in my avatar and they are incredible. Most likely I'll be in the SF MTO.
post #1224 of 6458
Quote:
Originally Posted by zola View Post

Not at all: 75 us/can. 150 for international shipping

It's USD70 for international, I was told when I asked about MTO.

post #1225 of 6458
Quote:
Originally Posted by LA Guy View Post

Styleforummarket will be doing exclusive MTO "group orders" in the near future. That's about 99% certain. They will be presold only, but we will be able to offer free shipping to the CONUS, and a very low flat rate to most of the world, and we will be exempt from the MTO charge. We have a good relationship with Brett and Guy, and while we cannot undercut their prices, for obvious reasons, we will be able to get you actual, exclusive, product, that will be decided on by just a few of you. And there will be some interesting incentives that only I will be able to offer, because of the unique model of the Styleforummarket system. You'll have to stay tuned for that.

Cheers,

Fok.

Top, I can not wait to order!

post #1226 of 6458

no, 75 for US/CAN 150 for international and it only show´s up at the end of the ordering process..

post #1227 of 6458
Quote:
Originally Posted by LA Guy View Post


From what I understand from their interview with us (http://www.styleforum.net/t/352981/we-talk-to-third-generation-bootmaker-brett-viberg-about-new-directions/0_50) and from conversations, they are at the same time both 1) Positioning themselves a bit more as a fashion brand, and 2) Imposing their brand identity more, with respect to what types of projects they were willing to undertake.

The first is self-explanatory, but the the second requires a bit more explanation, especially when paired with the first. In the past, they did a lot of MTO orders for stores and individuals without any limits, which meant that product was made that did not reflect their values. From what I understand, they are going to be more discerning about this in the future.

As for workers buying $500 boots, I can tell you, first hand, that it happens, and for very practical reasons. I don't know about other types of "workers", but wildland firefighters (I have the lowest set of possible credentials) often buy a pair of custom boots (White's is the most common) that are specific for firefighting. They spent all day on their feet, often in hot, smoldering vegetation that just recently burned out, and the work is backbreaking. You are working in very hot temperatures, with fire-resistant clothing on (it's hot), and often wearing a heavy pack (45 lbs is typical. Smokejumpers carry up to 110 lbs of additional weight. You want boots that properly support your weight, with soles that won't warp because of the extreme heat.

So... the Vibergs I am getting, with have a comfortable Vibram 2060 sole, would not do it. But their traditional models certainly will. Of course, that customer is much less lucrative and more rare than the fashion customer. For example, I only need one pair of firefighting boots, which will last years, but I get footwear all the time, for the style. Companies have to walk the razors edge to appeal to the fashion customer without turning off their core customer. There are good and bad examples of both. I think that Carhartt, at least for the moment, is doing a good job. On the other hand, Levi's has floundered and made bad move after bad move, for years.

Sorry Guy, but that is not true. Have you heard about HAIX, the brand that equipes all firefighters in germany and military groups all over the world? Their shoes are not at all in fashion but the best you can buy and used by paramedics, emergency physicians, helicopter pilots and professionals of all kind. Their state of the art boot is used around the world and the most expensive one is available for 269 €!!! http://www.haix-webshop.de/fire/5/fire-flash-pro?c=2151

I am a professionally working on/with helicopters and the scene and this is the best you can get! nothing I would prefer to wear privately, so please don't tell me anything about practical reasons.

Viberg needs to get off the "business model" otherwise they are selling their soul.. and stop charging customers for shipping when you ask for 650 dollars (and much more plus) for a pair - that is nor appropriate!

post #1228 of 6458
Quote:
Originally Posted by LA Guy View Post

We will probably do some of each. Our minimums will be very low. All we will have to do is to find a very small number of people (literally a handful) who want the same thing. We'll open it up soon, after we finalize details with Brett.

Good to hear, want a pair as well but if its gonna be $800 I'll get carmina shell or edward green calf
post #1229 of 6458
Apples and oranges. You can get a structural firefighting boot like the Pro Warrington for around $400-500. They're fairly popular in the US. Woodland firefighting is a different game.
post #1230 of 6458
Quote:
Originally Posted by zola View Post

Sorry Guy, but that is not true. Have you heard about HAIX, the brand that equipes all firefighters in germany and military groups all over the world? Their shoes are not at all in fashion but the best you can buy and used by paramedics, emergency physicians, helicopter pilots and professionals of all kind. Their state of the art boot is used around the world and the most expensive one is available for 269 €!!! http://www.haix-webshop.de/fire/5/fire-flash-pro?c=2151

I am a professionally working on/with helicopters and the scene and this is the best you can get! nothing I would prefer to wear privately, so please don't tell me anything about practical reasons.

Viberg needs to get off the "business model" otherwise they are selling their soul.. and stop charging customers for shipping when you ask for 650 dollars (and much more plus) for a pair - that is nor appropriate!

Viberg has a line of real workboots that cost much less than $650:

 

http://www.workboot.com/steel-toe-safety-boots/

 

The boots we are talking about in this forum are their separate "fashion" line of boots. The two lines have different websites viberg.com and workboot.com, but are both Viberg.

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