It's not about the flavor. It's just the whole idea of everything being made so convenient; I don't like it. I go to Whole Foods, and I see people shopping, buying mostly prepared foods and pre-packaged garbage, thinking they are eating healthy and being a conscious consumer just because of where they are shopping. I've also been told by a few managers that they have decreased their shelf stock to make more room for the prepared foods section. It just undermines the whole concept of what I think "Whole" Foods, and just food in general, should be about. Farmer's Markets around here, too. Half of the vendors are selling granola and "specialty" jellies and jams. People are missing the point.