I think a choice of tie is an individual decision, that reflects your personal tastes. Best case scenario, it's always better to take a suit jacket or sportcoat to the store with you when purchasing a tie, having the sales associate lay out a shirt and suggest possibilities from which you can select one that fits your tastes. A close second is selecting a jacket from the store's stock that is similar to yours. That being said, I like (brand-wise) ties from borrelli, brioni, zegna, robert talbott, turnbull and asser-- and rarely stray outside these bounds. zegna is as far down the quality tree as I'll go; great wovens, respectable construction.