My watch for small-timer days is a Timex Easy Reader. I bought it at Target on sale for $23 and replaced the strap with a nice glove leather band for $12. It's beautiful and simple and I like it.
Found this exact watch on the bay: http://cgi.ebay.com/Timex-Mens-T2001...#ht_594wt_1119
usual disclaimer, not mine, don't know them...