The IK Colouring watches are definitely more of a conversation piece that a legit timepiece. I always have my iPhone if I really need to know the time, date, etc but I just think the IK watches are damn cool.
I paid $15.50-$17 per watch on DealExtreme so if they last 1 year, I'll feel like I got my money's worth. They don't even charge shipping, but you may have to wait 2-4 weeks to get your order. Apparently, they take your order, collect your items from other vendors, and then ship them. Basically, just forget you ordered the stuff and then you'll be pleasantly surprised when they arrive.
The Invicta was around $80 shipped and I'd expect that one to last a little longer. That one was an amazon.com purchase and will be here on Thursday.
I think my next watch will probably be either a Tissot or I may try to go right to a Breitling. We'll see.