Though I'm not sure about their actual reasoning for it, it could simply be because Skagen saw more opportunity in the market for their slim-line watches that no other company was taking advantage of and wanted to expand business into other, lower priced distribution points without watering down the Skagen brand as a whole.
It's almost as if they wanted a way to continue selling these watches:
While repositioning the Skagen brand with watches like this:
Either way, I'm not complaining. They're fantastic sub-$100 watches, and with 50% off it's hard not to buy every one just because.