I hope this point isn't too contentious... I own a few companies like TSLA that I actually just think are cool and there's some emotion involved in wanting to be a part of it all without buying a car or something... I still use it as a trading stock and at the right price have always sold it even when it went higher later I never looked back... but for the most part I just treat my stocks as widgets. They go up and down, I buy and sell, the alerts and orders go off and I move money from one to another. I simply see this as a big name with an overaction on the stock, a good opportunity to buy and sell it off quickly as it 'recovers' and make some cash. As it happens becuase it's TSLA I sort of just like the company and want to own some, but I still treat it as a flip and when the right number comes I'll sell. There are other companies, very few, that I'm willing to buy and just hold becuase I think they'll do well on a much longer timeline and they seem quite stable so I just adjust a bit here and there, like say DIS or (arguably) AAPL, etc.