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Talking stocks, trading, and investing in general - Page 502

post #7516 of 7526
Quote:
Originally Posted by otc View Post

Really? Are you kidding?

Young people don't have lots of wealth...but they spend (and cause to be spent) a lot of money. They are the marketers wet dream of disposable income.

They aren't going to be buying your fancy car or your fancy vacation, but they will piss through 10 to 15 bucks at a time no problem (especially considering nobody buys albums anymore). A teenager with a job (or an allowance) is probably spending every dime they earn. Movies, concerts, video games, cheap mass-market clothes, shitty chain restaurants, etc.

So obsess over a 15 year old with 80 bucks rather than a 40 year old that makes 150k. I hate all forms of marketing, so I'm a rookie debating this, but on the surface it doesn't make sense. The idea that you hook them young into brand loyalty might matter, but what product do you use today that you used at 15? Clearasil?

I just don't see the same level of attachment to brands that I did years ago either. Back then a dude bought Chevys all his life, not anymore. And brands like Cuisinart or Kitchen-Aid (random examples) have all their shit made in 300 different factories so they don't present a consistent brand with consistent quality anymore. You can rest assured that when a better phone than the iPhone comes around I will say fuck Apple, and I think there are more like me than ever.
post #7517 of 7526
Quote:
Originally Posted by idfnl View Post

So obsess over a 15 year old with 80 bucks rather than a 40 year old that makes 150k. I hate all forms of marketing, so I'm a rookie debating this, but on the surface it doesn't make sense. The idea that you hook them young into brand loyalty might matter, but what product do you use today that you used at 15? Clearasil?

Beer and cigarettes.
post #7518 of 7526
Quote:
Originally Posted by Texasmade View Post

Beer and cigarettes.

Way to stay young icon_gu_b_slayer[1].gif

Most people graduate their interests as their income levels increase. Sure, a keg at a party was great as a teen, but today? Not so much. As I transitioned to wine my highest hope is their not serving a California fruit bomb.
post #7519 of 7526
XOM and CVX getting a haircut today. I am waiting to buy more, usually poor earnings lead to a 1/4 of further price decline.
post #7520 of 7526
LNKD beats earnings and proceeds to drop 10%. WTF
post #7521 of 7526
Quote:
Originally Posted by idfnl View Post

So obsess over a 15 year old with 80 bucks rather than a 40 year old that makes 150k. I hate all forms of marketing, so I'm a rookie debating this, but on the surface it doesn't make sense. The idea that you hook them young into brand loyalty might matter, but what product do you use today that you used at 15? Clearasil?

Where do you think his money is going? He is funneling that shit through his kid.

A 40 year old with kids is probably fairly fixed in his ways and has limited disposable income. Gotta save for retirement and the college fund. Probably already have established hobbies. Eat most meals at home, etc. So yeah, you want him buying your car, using your financial services, or taking his family to your vacation resort, but that doesn't mean that his kids' spending doesn't matter.

His breakfast cereal purchases are based on the kids desires. His growing kids buy more clothes than he does. Their tastes are developing and they are impulsive so they buy more music, candy, games, toys, movies, etc.

I think you are fixated on the value of big purchases that teens can't make. But would you call hollywood small or not profitable? I saw a shit ton more movies as a teenager because there was nothing else to do on a friday night. It didn't matter that I had to work 1.5 hours to pay for it and now I would only have to work a few minutes...the movie company gets the same money. Why fight to get a busy person like me into the theater when you could throw your marketing at a teenager who you don't even have to convince to go to the theater (they were going anyways), you just have to convince them to pick your film?
post #7522 of 7526
Quote:
Originally Posted by otc View Post


Where do you think his money is going? He is funneling that shit through his kid.

This made me laugh, but at the same time a little depressed. 

post #7523 of 7526
Quote:
Originally Posted by otc View Post

Where do you think his money is going? He is funneling that shit through his kid.

Unless you're a gay satisfied.gif

Quote:
Originally Posted by otc View Post

A 40 year old with kids is probably fairly fixed in his ways and has limited disposable income. Gotta save for retirement and the college fund. Probably already have established hobbies. Eat most meals at home, etc. So yeah, you want him buying your car, using your financial services, or taking his family to your vacation resort, but that doesn't mean that his kids' spending doesn't matter.

His breakfast cereal purchases are based on the kids desires. His growing kids buy more clothes than he does. Their tastes are developing and they are impulsive so they buy more music, candy, games, toys, movies, etc.

Fair observations.

Quote:
Originally Posted by otc View Post

I think you are fixated on the value of big purchases that teens can't make.

Indeed I am looking at larger scale purchases. Most new cars aren't going to kids, or durable goods, or watches, or quality shoes. I just don't understand the constant murmering about the young crowd, it's just cliche and doesn't seem to reflect reality.
post #7524 of 7526
Quote:
Originally Posted by idfnl View Post

Unless you're a gay satisfied.gif
Well, this is obviously becoming less and less true.
And I don't claim to have seen any statistics on this, but my gut assumption is that on the margin gay couples with kids are more likely to be two-income families.
post #7525 of 7526
Quote:
Originally Posted by idfnl View Post

Unless you're a gay satisfied.gif
Fair observations.
Indeed I am looking at larger scale purchases. Most new cars aren't going to kids, or durable goods, or watches, or quality shoes. I just don't understand the constant murmering about the young crowd, it's just cliche and doesn't seem to reflect reality.

Don't forget though, most adults aren't SF posters. They are buying shitty used cars and timex watches to wear while they shop at Payless and Footlocker. Rolex doesn't drive the economy (and they don't market to the young).
post #7526 of 7526
Quote:
Originally Posted by otc View Post

Don't forget though, most adults aren't SF posters.
I often suspect that this statement would be equally true if reversed.
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