Originally Posted by idfnl
I grabbed some at 462.
My comment is from the perspective of this specific stock. AAPL trades at a sick low PE of 10-11. Its way undervalued and I think its share price is holding it back. From this perspective its downswings are pretty severe and from my read of the market small time investors are scared of that number and sell quicker as a result. Its illogical, granted, but I know from guys who trade it that the price scares them. It spooks me too. With a split it would trade a lot more shares, but I think also be less scary to many investors and as a result let its price settle at a more reasonable PE. Let it take swings from 17 or 20 PE, but at least it would be priced better.
Apple is the most heavily watched stock in the world and with it comes a lot of inexperienced investors who can't handle their emotions and dump the stock at the slightest hint of bad news.
I also think that the share price is very daunting for many investors and a lower share price would do wonders in attracting new investors (i.e. higher share price).
The dividend that AAPL yields is laughable and the fucking godly amount of cash they have sitting? GIVE IT BACK TO SHAREHOLDERS. They have so much damn cash already, and at the rate that they're increasing their cash, they can literally afford to give back tens of billions of dollars for years and years to come. What are they doing with it now? Investing in money market funds and getting 2 bps?
Once you go public, your number 1 goal is to deliver shareholder value. Tim Cook is DESTROYING share holder value by fucking up in the skill he's supposed to be the very best at. Ridiculous.
At this point, I'm around 33% down on AAPL. I have to hold on to it for even longer and I was hoping this earnings release would be my golden ticket to finally sell my shitty shares. NOT ANYMORE.