Buying Jeans Online, what is the "sell" for you? - Page 2

Only females please

did you guys actually look at his site

Yikes.

I honestly feel that if your going to charge $150.00 for a pair of jeans you need to outdue the competition in all aspects. Policy of purchase, quality of denim/description, website view and surfing...etc

Make people feel comfortable spending their money on your product. Vanilla Ice model types needs to go, present the product in a more realistic look. Once you got everything like that in your pocket, and you promote your brand. I feel you should do a-okay.

Agreed on the fact that the models need to go... makes your jeans look cheap and unprofessional. First key to selling your jeans is to make them actually look good.

Justify your prices more... made in USA is something that people are willing to pay a premium for. $150 is cheap for "limited edition, handmade by unionized artisans in the USA, in a Brooklyn loft" but way overpriced for "something we sourced from China off Alibaba and slapped our label on". It's not possible to tell from your website which you are. I had to Google your area code to see that you were in California, one of the coolest places in the world (and most expensive to manufacture in, I bet). Read some books on branding - Lovemarks and Brain Tattoos are a good place to start. Zappos is an incredible online retail brand, pretty sure that guy has a book out. Tell a story - where did your company come from and what does it stand for? Who are your customers? Suburban dads who wear Levis, guido clubbers, hipsters, denim nerds? (Another book: Positioning: The Battle for Your Mind) What are your customers really buying? Hint: You're not selling jeans... you're selling the coolness of being the first to know about a new brand, a feeling of superiority because your jeans are made by artisans in California, confidence that your customer's ass looks good. Your current website is selling jeans, and I can get those at Walmart for $19.99. Be small and build a community of people who love your jeans and keep coming back, tell their friends, talk about you on forums like this. When you're small and selling direct, you're able to hand-write the customer's name and the date inside each piece. Even Dior ($600) and APC ($155) cannot compete with that. My wife buys things from Anthropologie online, they send her a little leather bag or trinket with each order (cost a few cents, probably) but she loves it. Discount cards on her birthday, that sort of thing. Little stuff that costs nothing but creates a relationship with the brand. Who else is wearing your product? I think you are probably too small to get A-list celebrity endorsement but that's an old school/mass market approach. Check out the American Apparel approach of having amateur photos. Encourage reviews and photos from your customers. Online fashion types are terrible narcissists and would love to get their photo up on a website. Find a hook - something unique. Either an Irresistible Offer (another great book) like a lifetime repair guarantee (that maybe a handful of people will ever claim if your product is good), or something controversial like the whole "not washing" thing with raw denim that has been around for years but is now popping up in mainstream places. That trend is sort of known but outside of specialist forums isn't associated with a particular brand yet.

Collabs, obvs

overall quality and specific measurements/fit/drape

once you fix up the list of things above... I also suggest doing a forum promo discount to just get your product out there in the hands of influencial community voices. let them try out your product and give honest feedback to the community and that may/not lead to a lot of sales. i agree that exact measurements for all sizes is a must. I'll also suggest that you compare (either general terms or ideally exact measurements) your models versus the top 5-10 other jeans out there so people know if the size X in Y model fits me, then the Kent model X in size Y will work best for me.

hyp, i need lots of hype.

Also, why are these jeans better than other jeans in the list here... http://www.styleforum.net/showthread.php?t=157881 Show us in words and pictures on your website...

As soon as I clicked the link and saw a half naked guy on the front page I knew your jeans weren't for me and clsoed the tab.