They are modeling the look and feel -- and, presumably, the storyline -- on the Ultimate Spiderman series, which was a comic book reboot launched several years back. That outfit looks a lot like the Ultimate outfit. I've never cared much for the rebooted look, but I'm just pointing it out.
Have never actually read any of the Ultimate books, as I don't read comic books anymore.
But I've played a few of the related video games -- some of which are really fucking fun, despite the cartoony aesthetics of the new Spidey look.