TOJ quality has to be felt to be appreciated. It's a level of quality that people can't help but notice. I have a used DR and two questions I've been asked are "is that jacket new?" and "is the leather real?" because they haven't seen or felt that kind of lamb before.
The jacket also looks much better in person than online.
If I hadn't bought a used TOJ jacket I would never have dropped the money on a new, full leather. Just experiencing it in person was enough to convince me.