drew would probably get into a lawsuit with temple university should he ever decide to expand. bad idea.
well, come to think of it "temple" by itself doesn't sound that appealing anyway. my point was that something otherworldly and engrish will probably grow old pretty quickly. i don't know much about it, but i'm sure 'temple of jawnz' sounded awesome at its conception (still don't mind it, personally) edit: i really like the idea above of it just being "TOJ". that way, it sorta retains the brand while not pigeonholing it at all.
I also wanted to use a name combining food & clothing, so I originally came up with:
Fork & Sai
The fork obviously comes from the food counterpart. The Sai represents the clothing in some way, since Drew's leathers are piercing/striking, like a sai. The piercing/striking also represents the edgy part of the clothing he makes.
Another thing I found cool with this was that the Sai was in some sort an "evolved" fork. This represents Drew taking what has already been done, and always making better versions of them.
I then found that the name sounds too restaurant-y and finally decided on
Fork and Dagger.
The name keeps a similar principle as Fork & Sai , and making it a bit more english-y and also less restaurant-y. This name also has more "swag" in it than the previous one. And the name needs to have one, since TOJ has always been about "swag".